E-commerce sector in India is evolving and expanding its footprint to the most remote locations of the country. The industry is expected to become a US$ 200 billion industry by 2027. A young demographic profile, the proliferation of internet users, and enhanced economic position in addition to advancing technology, logistics, and payment methods supported by various offers and sales are the key drivers of this sector, making it convenient for the users to drift to online platforms.
The government’s policies and regulatory frameworks, including 100 percent Foreign Direct Investment (FDI) in the B2B model and 100 percent FDI under automatic route in the B2C model, are expected to propel the growth of the sector. The Government of India is endeavoring to create a trillion-dollar online economy by 2025, through its Digital India campaign.